Accountants van Morgen is a marketing initiative created to make the accounting profession more visible, approachable, and exciting for young talent.
Developed at the digital agency where I interned, the project was commissioned by a collective of financial institutions struggling to attract new accountants. The goal was clear: reimagine the image of accounting — not as something rigid or traditional, but as a modern, creative, and rewarding career path.
From spreadsheets to storytelling
The challenge was to design a digital experience that broke stereotypes.
Accounting often carries a reputation for being dull or overly complex — we wanted to turn that perception upside down. Through vibrant colors, friendly shapes, and dynamic typography,
the brand invited users to explore the world of accounting in a way that felt fresh, social, and full of opportunity.
The tone had to speak directly to students and young professionals — optimistic, clear, and relatable.
Turning numbers into opportunities — where careers in finance meet creativity.
For this I did the web and UI design, translating the campaign’s energy into a responsive digital experience.
The interface was built around simplicity and flow:
users could quickly filter and find open positions based on region, interest, and skill level.
The look & feel combined soft pinks, purples, and modern gradients to make the site playful yet polished.
Subtle motion and micro-interactions added liveliness without losing clarity —
inviting users to scroll, explore, and apply with confidence.
For this i did the web and UI design, translating the campaign’s energy into a responsive digital experience.
The interface was built around simplicity and flow:
users could quickly filter and find open positions based on region, interest, and skill level.
The look & feel combined soft pinks, purples, and modern gradients to make the site playful yet polished.
Subtle motion and micro-interactions added liveliness without losing clarity —
inviting users to scroll, explore, and apply with confidence.
A brand built to attract, not just inform
Every detail of the platform aimed to show that accounting can be creative, impactful, and future-proof.
The tone of voice was friendly and human, replacing corporate jargon with honesty, enthusiasm, and opportunity.
From the typography to the button animations, everything worked together to reflect a new kind of financial career — one that’s driven by growth, collaboration, and digital thinking.
Every detail of the platform aimed to show that accounting can be creative, impactful, and future-proof.
The tone of voice was friendly and human, replacing corporate jargon with honesty, enthusiasm, and opportunity. From the typography to the button animations, everything worked together to reflect a new kind of financial career —
one that’s driven by growth, collaboration, and digital thinking.
Accountants van Morgen shows how design can shift mindset and attract new talent by focusing on emotion, not stereotypes.
It turns data into dialogue — and careers into possibilities.
The result is a joyful, approachable brand that gives a new generation permission to see accounting as what it truly is:
smart, dynamic, and full of potential.
to some of the most common questions about my work, process, and approach.
No long reads — just clear insights to help you understand how I design, create, and collaborate.
I mainly work on web design, UX/UI, graphic design, and social content. Whether it’s a full rebrand, a new website, or designing branded visuals, I make sure every project strengthens the brand and adds real value.
I follow my 4-step approach: What, Why, How, When. This keeps every project structured and clear. We start by defining the goals, dig into the purpose, shape the strategy and planning, and then deliver step by step.
It depends on the scope. Smaller projects like a logo or business cards can take a few weeks. Larger projects such as a full website or rebrand usually take a few months. I always set clear deadlines and milestones upfront.
Absolutely! I love helping emerging brands and small businesses grow with fresh, scalable design solutions that fit their budget and goals.
I test and optimize using methods like usability testing and A/B testing. That way, design choices aren’t just visually appealing — they’re also proven to be effective.
Yes! I create branded visuals and templates that make your social channels look consistent and professional. While I don’t always handle ongoing management, I’ll deliver everything you need to keep your feeds looking fresh.I test and optimize using methods like usability testing and A/B testing. That way, design choices aren’t just visually appealing — they’re also proven to be effective.
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